Unrivaled Ambition: The Birth of a New Era in Women’s Basketball

The women’s basketball landscape is on the cusp of a revolution, and it’s all thanks to the vision and determination of two WNBA superstars, Napheesa Collier and Breanna Stewart. Their brainchild, Unrivaled, is set to shake things up in the world of women’s professional sports when it launches in January 2025.

The future of women’s basketball is bright

At the heart of Unrivaled’s mission is a commitment to paying its players what they deserve – a minimum six-figure salary, the highest average salary in U.S. women’s professional sports. As Collier so eloquently put it, “The principle of our league is that it’s the top talent, and women need to be paid accordingly.”

Napheesa Collier, co-founder of Unrivaled

The road to Unrivaled began as a response to the prioritization clause in the collective bargaining agreement, which went into full effect this spring. Collier, Stewart, and their team, including Alex Bazzell, a WNBA/NBA skills coach and Collier’s husband, have been working tirelessly to bring their vision to life.

Breanna Stewart, co-founder of Unrivaled

The league has already secured agreements with 10 All-Stars, although their names will remain under wraps until this summer. What’s more, Unrivaled boasts an impressive list of investors, including U.S. women’s national team soccer champions Alex Morgan and Megan Rapinoe, NBA stars Carmelo Anthony and Steve Nash, LPGA winner Michelle Wie West, and business mogul Gary Vaynerchuk.

A star-studded lineup of investors

John Skipper, Meadowlark Media co-founder and former ESPN president, and David Levy, Back Nine Ventures founder and former Turner president, will lead Unrivaled’s media rights and sponsorship sales.

Leading the charge in media rights and sponsorship sales

As Unrivaled prepares to take the women’s basketball world by storm, one thing is clear: this is a league that’s committed to treating its players like the professionals they are. With its sights set on transformative change, Unrivaled is poised to make a lasting impact on the world of women’s sports.

The revolution will be televised