The New Era of College Basketball: How NIL Money and Transfers are Changing the Game

The college basketball landscape has undergone a significant transformation in recent years, with the introduction of Name, Image, and Likeness (NIL) deals and the transfer portal revolutionizing the way programs recruit and build their rosters. In this article, we’ll explore how these changes are impacting the sport and what it means for the future of college basketball.

The Rise of NIL Deals

NIL deals have given college athletes the opportunity to profit from their name, image, and likeness, and it’s changing the way programs recruit top talent. At BYU, head coach Kevin Young has been able to attract top prospects like Egor Demin and Kanon Catchings, thanks in part to the school’s strong NIL collective. As Young explained, “We didn’t get those players without the NIL money.”

But it’s not just about the money. Young’s pitch to prospects is centered around his ability to develop talent for the NBA, and it’s an approach that’s resonating with top players. As Demin’s mother explained, “His goal now is to play in the NBA.”

The Transfer Portal: A Game-Changer for Programs

The transfer portal has also had a significant impact on college basketball, allowing players to switch schools and find new opportunities. For programs like UNC, it’s meant the loss of key players like Armando Bacot and Cormac Ryan, but it’s also provided a chance to bring in new talent like Cade Tyson and Ven-Allen Lubin.

Tyson, a sharpshooter from Belmont, is expected to make an immediate impact for the Tar Heels, while Lubin, a sophomore forward from Vanderbilt, brings a strong post presence to the team.

The Impact on the Game

So what does all this mean for the game of college basketball? For one, it’s created a more competitive landscape, with programs like BYU and UNC able to attract top talent and build strong rosters. It’s also led to a more fast-paced and athletic style of play, as teams look to take advantage of the skills and abilities of their players.

But it’s not all positive. The rise of NIL deals and the transfer portal has also led to concerns about the amateur status of college athletes and the potential for exploitation.

The Future of College Basketball

As the college basketball landscape continues to evolve, one thing is clear: the game is changing, and it’s changing fast. With the rise of NIL deals and the transfer portal, programs are going to have to adapt and find new ways to attract and retain top talent.

For coaches like Kevin Young and Hubert Davis, it’s about building relationships and selling their vision to prospects. For players, it’s about finding the right fit and taking advantage of the opportunities available to them.

As we look to the future, one thing is certain: college basketball is going to be more competitive, more athletic, and more exciting than ever before.

Kevin Young speaking to reporters after practice at BYU in Provo on Thursday, June 6, 2024. | Laura Seitz, Deseret News