The Future of Women’s Basketball: Candace Parker Takes the Reins
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Candace Parker, the new president of women’s basketball at Adidas
In a move that is set to shake up the world of women’s basketball, Candace Parker has been named the new president of women’s basketball at Adidas. The WNBA legend, who retired from her playing career last week, will collaborate with the brand to create a powerful platform aimed at influencing and elevating the future of women’s sports.
“I said to [Adidas], ‘I don’t want to be a mascot,’” Parker told Fast Company in an interview. “I really want to be in the meetings, and I want to be a part of making decisions.”
Adidas, the brand behind Parker’s new role
In her new role as President, Parker will leverage her deep understanding of the game and the needs of female athletes to define a clear and impactful direction, with a focus on access, increased representation, and breaking down barriers on a global scale.
The WNBA, where Parker spent 16 years of her playing career
A two-time WNBA MVP, Parker won league titles with the Los Angeles Sparks (2016), the Chicago Sky (2021), and the Las Vegas Aces (2023). She spent 13 of her 16 seasons with Los Angeles after the Sparks selected her No. 1 overall out of Tennessee in 2008.
The Las Vegas Aces, Parker’s most recent team
Parker ranks third in WNBA history in rebounds (3,467), fifth in blocks (619), seventh in assists (1,634), and ninth in points (6,574). She averaged 16.0 points, 8.5 rebounds, 4.0 assists, 1.3 steals, and 1.5 blocks in 410 games (406 starts) with the Sparks (2008-20), Sky (2021-22), and Aces (2023).
Candace Parker, the face of women’s basketball
As Parker takes on her new role, the future of women’s basketball looks brighter than ever. With her leadership and expertise, the sport is set to reach new heights, inspiring a new generation of female athletes and fans alike.
