Elevating Player Development: Jordan Brady Takes the Helm at BYU Basketball

Provo, Utah – June 26, 2024 - In an exciting turn of events for BYU men’s basketball, Jordan Brady has been appointed as the new director of player development. Head coach Kevin Young announced the news, expressing his enthusiasm for welcoming Brady and his family to the BYU community.

“We are so excited to welcome Jordan and his family to BYU. Jordan is the perfect fit for this role as director of player development. He has worked with players at the highest level and knows what it takes to succeed,” said Young.

Brady’s impressive career spans over a decade, allowing him to accumulate vast experience in both coaching and player development. With a strong history of working with elite athletes, he is poised to enhance the player development framework at BYU, fulfilling pivotal duties aimed at molding young talent into NBA-ready prospects.

Brady bringing his expertise to BYU Basketball.

A Proven Track Record in Player Development

Prior to joining BYU, Brady showcased his skills as an assistant coach for the Windy City Bulls in the NBA G League during the 2021-22 season. Before that, he made waves internationally, serving as the head coach for the Eastern Long Lions in Hong Kong’s ASEAN Basketball League during the 2019-20 season.

Brady was also at the helm of the Wisconsin Herd in 2017, marking the team’s inaugural season in the G-League. During his tenure with the Herd, he worked alongside the Milwaukee Bucks management, focusing on nurturing player development and rehabilitation programs.

As head coach, Brady significantly influenced high-profile players such as Donte DiVincenzo of the New York Knicks and Gary Payton II of the Golden State Warriors. His holistic contribution to rehabilitation protocols helped players like Jabari Parker navigate the challenging road back to peak performance.

Building Foundations and Fostering Growth

Brady’s commitment to player growth is evidenced by the successful call-ups of players like Xavier Munford, James Young, and Brandon Jennings during his command of the Herd. Brady’s keen understanding of the game, combined with his collaborative efforts with various coaching and medical staff at the Bucks, ensured that players were primed for success.

In addition to direct player training, he led pre-draft workouts integrating elite talent, including Donovan Mitchell, who would eventually become a first-round draft pick for the Utah Jazz in 2017.

A Versatile Background and Education

Brady’s journey into coaching began in 2012 as he joined the Iowa Energy as an assistant coach, initially under the guidance of Kevin Young. He further honed his coaching acumen with roles at the Bakersfield Jam, Los Angeles D-Fenders, and Salt Lake City Stars. His multifaceted experiences provide a comprehensive outlook for his new role at BYU.

Before venturing into coaching, Brady enjoyed a four-year professional playing career that commenced with Basket Racing Club Luxembourg in 2008. He returned to the U.S. to play for teams such as the Utah Flash and Idaho Stampede, ultimately finishing his collegiate journey at Utah Valley University (UVU). There, he stood out on the court, earning the title of NCAA Division I Independent Defensive Player of the Year in his senior season.

Jordan Brady in action during his playing career.

Commitment to Community and Family

Brady is not only dedicated to basketball; he is equally committed to his family. He and his wife, Brooke, are parents to five children: Wyatt, Chamberlain, Elsie, Bo, and Willow. His background also includes a two-year mission stint in the Philippines for the Church of Jesus Christ of Latter-day Saints, showcasing his commitment to community and service at large.

With Brady’s elevation to director of player development, BYU basketball is set to enter a promising era, one grounded in the principles of hard work and excellence. As Young said, “He exemplifies everything we want our players to be about.” This new partnership signals an exciting future for BYU basketball, promising to cultivate talent and nurture the next generation of basketball stars.

Looking Ahead

The BYU men’s basketball program is at a transformative juncture, and with Jordan Brady’s vast experience guiding the player development program, fans are eager to see how this new leadership will shape the skills and futures of their players. As the season approaches, keep an eye on the Cougars as they prepare to take the court under this fresh vision of development and success.

For more information on the team and upcoming events, visit BYU Athletics.